Servitisation is recognized as a key business strategy for Original Equipment Manufacturers willing to move up the value chain. However, several barriers have to be overcome in order to successfully integrate products and services. Many of these barriers are caused by the technical challenges associated with the design and management of the product-service systems, such as life cycle service level and cost estimation, risk management, or the system design and pricing.Asset management presents itself as a key research area in order to overcome these barriers as well as to integrate product-service systems within the manufacturers' operations management. It is the scope of this paper to provide theoretical and practical insights with regards to the alignment of asset management and product-service system research areas. To support the alignment between both areas, a management framework which gathers specific technologies, including reliability analysis, simulation modelling and multi-objective optimisation algorithms, is presented. The purpose of the framework is to provide manufacturers with a decision-support tool that facilitates the main managerial challenges faced when implementing a servitisation strategy.The paper contributions are successfully applied to case studies in the railway and wind energy sectors based on real field data, thereby demonstrating their suitability for both facilitating manufacturer's decisionmaking process and better satisfying stakeholders' interests.
MANAGERIAL RELEVANCE STATEMENTShifting from product-oriented to service-oriented business models could become critical for those manufacturers aiming at moving up the value chain for a better future market position. However, such business models imply to assume the ownership of the products that they used to sell, and in rather unknown scenarios. Thus, products become manufacturers' assets, which need to be managed for them to provide value to their businesses over their entire life cycle.The lack of asset management capabilities at manufacturers' side may develop a serious risk that is further translated into barriers hindering service-oriented business models adoption. Such barriers are related to difficulties, for instance, to properly define the product-service system contracts or to fulfil stakeholders' requirements during the system life cycle in highly uncertain scenarios.In this context, the present paper proposes a management framework to provide manufacturers some of the capabilities needed to overcome above mentioned barriers, helping them to design and manage successful 2 product-service systems.The framework designed consists of analytical and empirical models providing advanced capabilities for product-service systems management. Likewise, the paper helps manufacturers understand the managerial insights that such capabilities may provide them along their different decision processes, which are further illustrated through wind energy and railway case studies.
AbstractServitisation is recognized as a key business strategy f...