RESCUER: Combining Passive and Active Learning Techniques to Teach Food Sustainability

Abstract

This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation’s Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students’ reflective essays alongside 63 pre- and post-assignment survey responses, we develop the “RESCUER” framework which combines active and passive learning elements. We demonstrate how active learning layered on top of passive methods can be an effective means to generate more responsible consumer behaviors within a complex food supply system. Students begin with passive learning components in the form of readings and lectures (labeled Resources), before Engaging with mindfulness in an active learning activity that involves the selection, purchase, and preparation of perishable food for a salad. The framework also includes the important effects of Social influence and its role in how Cognizance and Underlying problem salience are generated. Finally included are factors that Expedite the process of generating cognizance and problem salience such as the ready availability of relevant facilities (e.g., the existence of a garbage sorting system), which can enable more Responsible consumer behaviors.

Revolutionizing Business and Marketing Education: The MECCDAL Model and a Case Study from the American Institute of Business Experience Design

“…Reppel (2012) evaluated marketing education from a macromarketing perspective using Peterson's Sustainable Enterprise logic (Jain 2022). Banu, Darmody, and Neilson (2024) introduced the "RESCUER" framework for teaching food sustainability while Sheth and Parvatiyar (2022) proposed a nuanced Socially Responsible Marketing framework aligning moral duties with societal well-being aspirations. The third theme addresses institutional strategies and global challenges intensified by post-pandemic dynamics and AI integration in a globalized educational landscape.…”