“…Gender biases have been observed in mass media's coverage of many health topics, including cancer (Andsager & Powers, 2001;Arrington & Goodier, 2004;Lantz & Booth, 1998), HIV/AIDS (Hoffman-Goetz, Friedman, & Clarke, 2005;Myrick, 1999), menopause (Kaufert & Lock, 1997), and medical research (Dingel & Sprague, 2010;Petersen, 1999). Such biased media coverage further perpetuates traditional gender roles (Kline, 2006).…”