“…As has been mentioned time and again in previous editorials of the IJA, conducting genuine, good quality, methodologically correct, statistically flawless, clinically useful, novel research and reporting it correctly as per CONSORT and Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) guidelines should be our prime goals at the moment. [ 34 35 36 37 38 39 40 ] At this juncture, one can only say altmetrics or traditional bibliometrics… Does it really matter? How much further they can go in socialising and popularising the research, only time can convey.…”