Research Methodology

Oleškevičienė, Giedrė Valūnaitė; Šliogerienė, Jolita

doi:10.1007/978-3-030-37727-4_2

Cited by 8 publications

(7 citation statements)

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“…The source of data in this study uses two sources, namely primary and secondary data sources. Primary data is directly obtained by the first data source at the research location or object (Valunaite Oleskeviciene & Sliogeriene, 2020). The primary data for this study is information from interviews with employees at BTM Jawa Tengah, namely the chairman, marketing department, and cashier.…”

Section: Method Data and Analysismentioning

confidence: 99%

What is the Model of Sharia Marketing in Islamic Microfinance Institutions?

Shulthoni,

Hermawan Adinugraha,

Rumiyati

et al. 2023

JDMHI

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The rapid growth of BMT in Indonesia has not been matched by good marketing practices in the field. The main problems of BMT are weak funding and tight competition among BMTs. This study aims to describe an analysis of the concept, implementation, and strategy of sharia marketing in BTM Jawa Tengah. This research uses a qualitative descriptive approach using a case study type of research. The object of this research is BTM Jawa Tengah. The primary data for this study is information from interviews, with employees at BTM Jawa Tengah, namely the chairman, marketing department, and cashier. The secondary data of this research are in the form of official documents, books, journals, research results, and other data that are closely related to the subject of this research. Data collection procedures carried out are by way of observation, interviews, and documentation. Data analysis in this qualitative research uses descriptive analysis. The results of this study conclude that in general the concept of Sharia marketing in BTM Jawa Tengah is Sharia-driven or is driven by Sharia as a source of law that is oriented towards meeting the needs and desires of BTM Jawa Tengah consumers and creating value for them as long as it does not conflict with the Qur’an. and Hadith. The implementation of Sharia marketing at BTM Jawa Tengah uses the characteristics of Sharia marketing that uphold fairness, honesty, and transparency regarding margin setting and profit sharing and uses the nine ethical principles of Islamic marketing, which shows that the marketing strategy at BTM Jawa Tengah is appropriate and meets the sharia marketing perspective. The Sharia marketing strategy carried out by BTM Jawa Tengah is by determining product and service market segmentation. BTM Jawa Tengah carries out marketing activities according to the target market. This is done by looking at the needs of prospective customers. The final strategy is to apply to the position and apply traditional, conventional, and Sharia marketing in combination and simultaneously. The theoretical implications of this research can strengthen existing Sharia marketing theories. Practically, the findings of this study serve as a reference for BMT managers who wish to apply the Sharia marketing model.

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Section: Method Data and Analysismentioning

confidence: 99%

What is the Model of Sharia Marketing in Islamic Microfinance Institutions?

Shulthoni,

Hermawan Adinugraha,

Rumiyati

et al. 2023

JDMHI

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“…Interviews were conducted during the COVID-19 pandemic online to research informants via a video call feature. Through this phenomenological study, it allows researcher to understand and be able to explain phenomena in depth because researcher become part of the subject under study by digging deeper into the consumption activities carried out by ARMY (Valunaite Oleskeviciene & Sliogeriene, 2020).…”

Section: Methodsmentioning

confidence: 99%

phenomenon of fandom consumption in k-pop commodity through the army community

Dinningrum

Satiti

2021

J. Commun.

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The appearance of ARMY as a loyal fans is a response to what BTS has to offer as a K-Pop idols. Aside being a fan, their consumption behavior is inevitable. Along with the development of media technology and as a result of pop culture commodities, fans create its own meaning and culture as an active actor of consumption. This research provides an overview of the way consumption culture is formed in ARMY fandom and how it affects most significant aspects in their life. The researcher also wants to examine related to the concept of free fan labor that fans holds such an important role at maintaining the fan production culture in the web and benefit the K-Pop industry to broaden their market globally. This research uses a qualitative method. Then the researcher collects data by interviewing six informants who have consume BTS merchandise continuously with purposive sampling technique. The result of this research showed that fans consistently interpret the goods they consumed, the value they generate from their sense of closeness to BTS members. This research also demonstrated regarding fans becoming “free” fan labor with their own eagerness, along with the fan production culture results to the personalize customization into their own interest as an active and loyal costumer, with the exchange of pleasure they got from actively interact and exchanging feedback with another fans in the cyberspace.

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“…Research with a phenomenological approach seeks to understand the meaning of various events and human interactions in specific situations. (Valunaite Oleskeviciene & Sliogeriene, 2020) explain that the phenomenological approach emphasizes various aspects of the subject of human behavior in order to understand how and what meaning they form from their daily events.…”

Section: Methodsmentioning

confidence: 99%

phenomenology study of using Instagram applications in personal creativity in photography at SMAN 2 Cirebon students

2021

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The development of communication technology today brings about a number of changes in human behavior. These changes include how to think, how to behave, and various other aspects. This study aims to identify the development of existence in adolescents today. With the development of online media, there are behavioral changes that are quite specific to individuals, especially in the way that individuals perceive or interpret themselves. Furthermore, currently there are applications such as Instagram that can display photos and videos, which depict individual self-images. Society, especially young people, among dynamic students, tend to be happy to express themselves through online media which are considered to increase their existence. In this paper, the research method used is a qualitative approach. The research subject was carried out on students of SMAN 2 Cirebon City. To collect data, the authors conducted interviews with informants. From the results of interviews and data collection, it was found that teenagers today like to use the Instagram application to share photos, such as selfies, food, and photography. Furthermore, the photos included in Instagram include photos of daily activities with their friends, in the form of selfies, including photography in the form of beautiful natural scenery.

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Research Methodology

Cited by 8 publications

References 0 publications

What is the Model of Sharia Marketing in Islamic Microfinance Institutions?

What is the Model of Sharia Marketing in Islamic Microfinance Institutions?

phenomenon of fandom consumption in k-pop commodity through the army community

phenomenology study of using Instagram applications in personal creativity in photography at SMAN 2 Cirebon students

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