Research Note: Student Study Tours: Impact on Tourism

Fleenor, C. Patrick; Toh, Rex S.; Arnesen, David W.

doi:10.3727/108354203108750030

Cited by 2 publications

(1 citation statement)

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“…However, if rapid economic growth is the sole rationale for tourism development then the travel agency business perception that "both the current perceived significance of student markets and the potential significance of this market in the future is very low" (Shanka & Taylor, 2002) may well be true. However, there has been little research undertaken to understand the motivations and needs of this group (Dosen & Prebezac, 2003), and, for example, student study tours may be a form of sustainable tourism that can make a substantial economic impact on host countries (Fleenor, Toh, & Arnesen, 2003). The Taibai Mountain Region is currently a nature-based tourism attraction; however, its future may lie in developing both nature and culture based products and related marketing images, especially if the international market is a target.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

Consumption Behaviours of Park Visitors and the Implications for Tourism Marketing: A Case in China

Zeng¹

2013

ChnStd

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A survey of tourists to the protected areas in the Taibai Mountain (太白山) Region of China reveals a local domestic market, dominated by students and company employees. The market is attracted by the natural beauty of the Region, but not yet focused on nature based activities in the many protected areas. Given the Region's assured tourism future based on its natural and cultural characteristics, the survey data are used to discuss strategies for development. The fundamental issue is how to design tourism products targeting different tourist market segments which have different consumption preferences and behaviours and provide sustainable economic benefits to the local community while protecting the natural and cultural assets of this region.

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Section: Conclusion and Discussionmentioning

confidence: 99%