Research Notes: Using Empirical Data to Investigate the Likelihood of Brands Being Admitted or Readmitted into an Established Evoked Set

Sutton, Robert James

doi:10.1177/009207038701500309

Journal of the Academy of Marketing Science

1987

DOI: 10.1177/009207038701500309

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Research Notes: Using Empirical Data to Investigate the Likelihood of Brands Being Admitted or Readmitted into an Established Evoked Set

Robert James Sutton

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1992

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Research Notes: Using Empirical Data to Investigate the Likelihood of Brands Being Admitted or Readmitted into an Established Evoked Set

Cited by 1 publication

References 12 publications

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