Research of Digital Based on Network Model in the Fingerprint of Traditional Chinese Medicines (TCM)

Abstract

In this paper, a network model is used to simulate the fingerprint of TCM, the fingerprint is digitized, it is easy to store and display by simplifying the data processed. Application of digital processing technology and pattern recognition technology sets up the standard fingerprint. According to the standard fingerprint of TCM, Identify the quality and authenticity of the medicines, especially with the lack of medicines. It can realize medicinal materials testing in comprehensive evaluation of internal quality and overall control of the whole matter, according to the fingerprint of TCM. Improve the overall level of the TCM industry and promote the early development of the Chinese medicine industry to the world.

Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies

“…At the same time, with the rapid develop-ment of Internet technology and information technology, social networking has a huge impact on people's interpersonal relationships, values and lifestyles and has become a popular research topic in the marketing industry. At present, the profit model of social network marketing is single, and the marketing function of social network has not been fully utilized (Yu & Qi, 2017). Therefore, only by providing real-time feedback based on the specific consumer needs and experiences of consumers on social networking platforms, and by maximizing consumer satisfaction, can companies steadily improve their position in the current market competition.…”