Research of Glamping Tourism Based on the Aesthetics of Atmosphere

Abstract

Glamping, with its pursuit of connection with nature and focus on refinement, inspires the dissemination of glamping scenes—A tourism phenomenon that has received little attention in the literature despite its popularity with travelers. This study views the aesthetics of atmosphere theory as a breakthrough, analyzing user-generated content and in-depth interviews to identify three dimensions—physical environment, situation, and context—that are complementary developments of the aesthetics of atmosphere theory. After clarifying the characteristics of the construction of glamping scenes, we further explore the path of sustainable development of glamping from online to offline communication through the Stimulus-Organism-Response (SOR) framework. The results of grounded theory are used as stimulus and organism factors in the communication path and travel experience-sharing behavior and word-of-mouth recommendations are used as response factors. Research has revealed that physical environments and situational interactions play a decisive role in contextual perception and that unique organismic perception helps campers to respond positively to shared communication. The exploration of communication paths integrates atmospheric aesthetics theory and the SOR framework, contributing to the development of theory as well as suggesting ideas and references for the sustainable communication of glamping practices.

Glamping Turizmi: Ulusal Yazın Üzerine Bir İçerik Analizi (Glamping Tourism: A Content Analysis of the National Literature)

“…Düzgün (2021) tarafından yapılan çalışmada glamping turizmine olan ilginin özellikle pandemi sonrası arttığı, daha bireysel ve kabalık alanlardan uzaklaşmak isteyen ziyaretçilere yönelik tercih edilen bir turizm türü olduğu ortaya konmuştur. Glamping turizmi aslında kampçılık alanında ortaya çıkan yeni bir kavram olmakla beraber ziyaretçilerin artan konfor taleplerini karşılayan, doğayı ve açık hava etkinliklerini odağına alan, üst sınıf bir tatil deneyimidir (Sun & Huang, 2023). Çelik vd.…”

“…Although glamping tourism is a new concept that has emerged in the field of camping, it is a high-class holiday experience that meets the increasing comfort demands of visitors and focuses on nature and outdoor activities (Sun & Huang, 2023).…”

Geospatial and Temporal Analysis of Temperature-Humidity Index (THI) as Climate Mitigation Tool in Glamping Site in Cimahi North, West Java, Indonesia

“…Glamping is a portmanteau of "glamorous" and camping", described as niche form of camping that combines comfort and respect for the environment which was introduced in various types of semipermanent and permanent structures such as villas, treehouses, safari, and ecolodges [6][7][8]. The progressive advancements in new media technology have facilitated the convergence of social media platforms' openness and the sharing of travel experiences, creating a constructive content in relation of glamping experience itself, therefore allowing glamping's popularity to grow exponentially [9]. The typical clientele of glamping primarily consists of younger and well-educated families, who are permanently employed as well as possessing relatively higher income [7].…”

Glampi̇ng İşletmeleri̇nde Sürdürülebi̇li̇r Gida Farkindaliği Üzeri̇ne Bi̇r Araştirma

“…Böylece, glamping konaklamanın yanı sıra yiyecek-içecek hizmeti de sunan, bu yönü ile de gıdanın sürdürülebilirliği açısından da önem arz eden işletmelerden biri olarak değerlendirilebilir. Buna karşın, gezginler arasında popüler olmasına rağmen literatürde çok az ilgi gören bir turizm olgusu olarak karşımıza çıkmakta (Sun & Huang, 2023) ve her ne kadar "lüks kampçılık" olarak ifade edilse de Türkçe literatürde de sıklıkla glamping olarak yer almaktadır. Bu araştırmada da öncelikle glamping işletmelerindeki sürdürülebilir gıda uygulamalarına ve sürdürülebilir gıda anlayışına yönelik farkındalık düzeyi belirlenmeye çalışılmıştır.…”