Research of Relationships Between Implicit and Explicit Healthy or Unhealthy Food Related Cognitions

Abstract

The research aim is to study the relationships between implicit and explicit healthy or unhealthy food related cognitions. Research questions: (1) Is there a relationship between the results of measurements of healthy or unhealthy food related cognitions by implicit and self-assessment procedures? (2) How are healthy or unhealthy food related implicit and explicit cognitions and somatic properties (weight, height, body mass index (BMI), age, sex) related? (3) What common factors underlie the relationship between implicit and explicit healthy or unhealthy food related cognitions and somatic properties? (4) What contribution to food related implicit cognitions is made by explicit attitudes (preference of healthy or unhealthy food, the recentness of consumption, awareness of healthy or unhealthy food, sensations of taste) and somatic properties? (5) What contribution to each food related explicit cognition is made by food related implicit cognitions, the other food related explicit cognitions and somatic properties? Method. Participants – 83 students, aged 19-35, M = 25.75, SD = 4.63 years. Measurements: the specially designed IAT and corresponding self-assessment procedures. Results. There is a relationship between the results of implicit and explicit measurements. The main contribution to implicit preference for food is made by the weight, sex and explicit preference, based on recentness of its consumption.

Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food Brands: Brand Preferences in Ethnic Primary and Minority Groups

“…One of the reasons for the discrepancy between the results of implicit and explicit measurements may be related not only to the problem of the unreliability of selfassessment procedures, but also to the need to consider those variables that may affect the consistency of the measurement results. Therefore, it is necessary to consider different variables and their associated different subgroups of participants, as well as experimental conditions that can affect the correspondence between implicit and explicit measurements [12,25,[42][43][44][45][46][47][48].…”