Research of the Content Product Pricing Method Based on Exploitation of Digital Media Assets

Song, Peiyi; Sun, Jianghua; Feng, Kaigong

doi:10.1109/icmss.2011.5998846

Cited by 1 publication

(1 citation statement)

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“…Digital content resources refer to various content resources with clear copyrights that are stored in digital forms, such as video and audio programs (materials), pictures, manuscripts, and commercial data, which are owned by the owner [26]. When exploring the relevant factors that affect the pricing of digital content resources, this manuscript focuses on the analysis of the profit function guided by the price, taking as the scope the profit composition of the transaction entities.…”

Section: Analysis Of the Factors Affecting The Pricing Of Digital Con...mentioning

confidence: 99%

The Pricing Strategy of Digital Content Resources Based on a Stackelberg Game

Yan

Yuan

2022

Sustainability

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This paper uses a Stackelberg game model to analyze the profit function composition of digital content resource producers and publishers and uses a numerical simulation method to explore the equilibrium relationships between the various factors that affect the pricing strategy. The findings are as follows: ① platform-based publishers of digital content resources adopt a cost-plus pricing method for a single broadcast price; ② the revenue-sharing ratio of the producers decreases as the single broadcast cost increases; ③ the viewing effect is affected by many factors, such as copyright fees, investment difficulty, sales coefficient, and unit cost. Overall, the main contribution of this manuscript is to make an innovative demonstration and analysis of the factors affecting the pricing strategy of digital content resources, and the results of this paper can promote the transaction of digital content resources and ensure the sustainable development of the digital content industry.

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Section: Analysis Of the Factors Affecting The Pricing Of Digital Con...mentioning

confidence: 99%