Research on a Comprehensive Evaluating Model of E-Commerce Website Design Based on AHP

Abstract

The development of E-Commerce has become the main tendency, so the importance of website building should also be taken seriously. The paper designs a system of comprehensive evaluating depends on the basic demands of website building, and begins with four aspects, which mainly includes website function, website content, website implement and application, and website promotion. Then this paper establishes the judgment matrixes of A-B and B-C and check their consistency to get the assessment matrix of A-C based on the analytic hierarchy process (AHP), at last we get the total index weight rank which represents the important level of every specific index relative to the final goal. This research mainly aims at promoting the standardization development of website.

On the Design of Effective E-Commerce Applications: An ISO-Based Lifecycle Model

“…Design focused on website quality prevails, having to show a plethora of recent research efforts ranging from general quality management, to interface design using quality metrics and usability evaluation. Specific models and techniques (from rather older research efforts) include models such as WebQual [15], evaluation indexes relative to the goal of website functions [16] and process-based quality evaluation [17]. Modeling user behavior in order to extract design goals is a popular research subject.…”