Research on Consumer Behaviour in Online Auctions: Insights from a Critical Literature Review

Cui, Xiling; Lai, Vincent S.; Liu, Connie K. W.

doi:10.1080/10196780802420752

Cited by 15 publications

(20 citation statements)

References 85 publications

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“…With increasing acceptance of electronic commerce in general and online auction marketplaces in particular, research in the academic domain is steadily increasing, and it can be expected to increase further in the future (Jones and Leonard, 2010). Accordingly, in recent years, an increasing number of empirical studies has examined various aspects of online auction marketplaces (for qualitative and quantitative overviews of different research areas within this field, see Baker and Song, 2007;Cui et al, 2008;Liu et al, 2010;Leonard and Jones, 2010) [1]. Given the high number of empirical studies and the often inconsistent or highly variable findings, researchers have sought to accumulate the existing body of knowledge.…”

Section: Introductionmentioning

confidence: 99%

Understanding individuals’ initial and continued use of online auction marketplaces

Schlaegel

2015

Management Research Review

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Purpose – The current study aims to systematically review the existing literature, identify the main determinants that impact individuals’ perceptions, attitude, intention and behavior and meta-analytically evaluate their respective strength. Moreover, this study examines the specific mechanism through which more distal factors, such as trust, risk, experience and enjoyment influence individuals’ decision in the context of online auction markets. Finally, the moderating effects of contextual and methodological factors that could potentially influence the relationships are explored. During the past two decades, a large number of empirical studies examined the factors that hinder or foster individuals’ initial and continued acceptance of online auction marketplaces. Design/methodology/approach – Based on the effect sizes reported, 91 studies, including 95 independent samples (N = 36.788), the current study utilizes bivariate meta-analysis, meta-analytic structural equation modeling and weighted least squares regression moderator analysis to examine the nature of the identified relationships, the mechanisms through which they operate and the boundary conditions under which they do or do not hold. Findings – The results show that trust and experience explain individuals’ initial usage intention, while risk and experience explain actual usage behavior, indicating that these variables are viable extensions to the technology acceptance model in the context of online auction marketplaces. The results also demonstrate that, once individuals participate in online auction markets, trust and enjoyment are important predictors of satisfaction, which, in turn, is the strongest determinant of loyalty intention. Furthermore, the results demonstrate that cultural context acts as moderator and, to some degree, explains the mixed empirical findings in prior research. Originality/value – This study contributes to the existing literature by identifying the main determinants and their average direct and indirect effect on the individuals’ decisions in online auction marketplaces. The findings provide critical insights into the complex network of relationships which impact individuals’ perceptions, attitude, intention and behavior to initially and continuously use online auction marketplaces. Furthermore, the result contributes to the existing research by examining the effect of contextual and methodological boundary conditions – moderating factors that are difficult to test in primary studies.

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Section: Introductionmentioning

confidence: 99%

Understanding individuals’ initial and continued use of online auction marketplaces

Schlaegel

2015

Management Research Review

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“…But online, sensory stimulation is reduced: the item cannot be touched or smelled, and its perception is necessarily mediated by a screen (Helme-Guizon, 2001). Sellers and buyers have no face-to-face contact (Rafaeli and Noy, 2002; Yen and Lu, 2008), and are not physically present in the same place and at the same time (Chakravarti et al, 2002; Cui et al, 2008). Sensations and feelings are limited (Helme-Guizon, 2001) and emotional mechanisms are likely to play a lesser role, especially as purchasing second-hand products online calls for increased cognitive efforts.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of negative physical contagion in the online purchase of second-hand products

Bezançon

Guiot

Nagard

2019

Recherche et Applications en Marketing (English Edition)

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The perception of negative physical contagion has been identified in the literature as a deterrent to the purchase of second-hand goods in an offline context. In view of the growth of second-hand shopping on the Internet, this article studies the effect of the salience of physical contact between the previous owner and the product in the purchase of second-hand products online. An initial experiment reveals a negative physical contagion effect on purchase intention, an effect mediated by perceived physical risk. However, many sellers of second-hand products on the Internet adopt presentation strategies aimed at emphasizing their similarity to new products. A second experiment shows that similarity with a new product reduces perceived physical risk for non-experts in the product category, while it decreases perceived quality for experts. In both experiments, the effect of disgust, which plays an important role in physical sales channels, is found to be not significant.

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“…Internet favorise les échanges entre inconnus : Internet donne accès à d'autres cercles sociaux et à d'autres zones géographiques nationales ou internationales (Botsman et Rogers, 2010). Vendeurs et acheteurs n'ont pas de contact en face à face (Rafaeli et Noy, 2002 ;Yen et Lu, 2009), ne sont pas présents physiquement au même endroit et au même moment (Chakravarti et al, 2002 ;Cui et al, 2008). NA NA Risque perçu physique Stone et Gronhaug (1993) Une de mes inquiétudes, à propos de l'achat de ce produit, concerne l'hygiène Lickert 1 à 7 α = 0,703 α = 0,886 Je me demande si ce produit n'aurait pas des effets physiques néfastes tels que la transmission de microbes ou de maladies Je serais inquiet que ces baskets n'aient pas les qualités que j'attendais Lickert 1 à 7…”

Section: Interactions Socialesunclassified

“…Il est impossible de toucher ou sentir l’objet : la perception du produit suppose la médiation d’un écran (Helme-Guizon, 2001). Vendeurs et acheteurs n’ont pas de contact en face-à-face (Rafaeli et Noy, 2002 ; Yen et Lu, 2008), ne sont pas présents physiquement au même endroit et au même moment (Chakravarti et al, 2002 ; Cui et al, 2008). Les sensations et émotions sont ainsi limitées (Helme-Guizon, 2001) et les mécanismes émotionnels pourraient jouer un rôle moindre, d’autant plus que l’achat d’occasion en ligne donne lieu à un effort cognitif accru.…”

Section: Revue De La Littératureunclassified

Le rôle de la contagion physique négative dans l’achat d’un produit d’occasion vendu en ligne

Bezançon

Guiot

Nagard

2018

Recherche et Applications en Marketing (French Edition)

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Résumé La perception d’une contagion physique négative a été identifiée dans la littérature comme un frein à l’achat de produits d’occasion dans un contexte hors ligne. Compte tenu du développement de l’achat d’occasion sur Internet, cet article étudie l’effet de la saillance du contact entre le propriétaire précédent et le produit sur l’achat de produits d’occasion en ligne. Une première expérimentation montre un effet de contagion physique négative sur l’intention d’achat, effet médiatisé par le risque perçu physique. Or, de nombreux acteurs de l’occasion sur Internet adoptent des stratégies de présentation visant à accentuer la similitude avec le neuf. Une deuxième expérimentation montre que la similitude avec un produit neuf permet de réduire ce risque perçu physique pour les individus non-experts de la catégorie de produits, tandis qu’elle dégrade la qualité perçue pour les experts. Dans les deux expérimentations menées, l’effet du dégoût, qui joue un rôle important dans les circuits de distribution physiques, s’avère non significatif.

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Research on Consumer Behaviour in Online Auctions: Insights from a Critical Literature Review

Cited by 15 publications

References 85 publications

Understanding individuals’ initial and continued use of online auction marketplaces

Understanding individuals’ initial and continued use of online auction marketplaces

The role of negative physical contagion in the online purchase of second-hand products

Le rôle de la contagion physique négative dans l’achat d’un produit d’occasion vendu en ligne

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