Research on Coordination in a Dual-Channel Green Supply Chain under Live Streaming Mode

Abstract

In this paper, we study the coordination issue in a dual-channel green supply chain with one manufacturer and one retailer. The demand in the traditional channel is assumed to be dependent on retail price, sales effort and green degree. Due to the characteristic of live broadcast selling, the demand in the direct channel is assumed to be dependent on price and discount. On the basis of analyzing price, sales effort and green degree strategies in the supply chain under the centralized model, two decentralized models and two coordination models are presented. Moreover, we prove the feasibility of sharing the R&D costs of the green degree and sales effort costs of the advertisement (CS-GS) contract through bargaining problems achieving a win-win situation, but the revenue sharing and wholesale price (RSC) contract commonly used cannot efficiently coordinate the supply chain. Finally, numerical analysis is given to show the impacts of coordination contracts on the supply chain’s performance as well as the impacts of parameters on profits and decisions in the four models. It reveals that the CS-GS contract can not only help to improve the green degree and the price of the product, but also improve the profitability of all supply chain members.

Research on Multi-Channel Supply Chain Decisions Considering Carbon Emission Cost and Consumer Loyalty

“…Taking another perspective, the model developed by Peng et al [63] considered the market share of the different channels and investigated DCSC from the perspective of consumer satisfaction and green marketing. The study by Chen et al [64] also considered the market shares of different channels and proposed contracts to coordinate the green supply chain. The research by Ji et al [41] indicated that the introduction of online channels is beneficial to manufacturers under certain conditions, and joint emission-reduction strategies are beneficial for SC members.…”

Dynamic Pricing in a Blockchain-Enabled Dual-Channel Supply Chain

“…Meanwhile, Internet technology and digital economy have also changed the marketing activities of enterprises, forcing many enterprises to adopt blockchain, big data and other advanced technologies to expand sales channels and build green and sustainable supply chain systems [9][10][11][12][13][14][15]. Many manufacturing enterprises have introduced online channels in addition to the traditional wholesale sales channels in the fiercely competitive market.…”