Research on Critical Factors in University-Corporation Social Responsibility

Abstract

This study investigated three factors of strategic philanthropy, social impact, and social participation in university-corporation joint implementation of social responsibility. This study employed Analytic Hierarchy Process (AHP) to systematically analyze complex issues of social responsibility. The participants included enterprise and university staff who used to carry out social responsibility projects, and 20 valid questionnaires were collected. Synthesized critical factors from literature included policy benefit, social impact, and community participation, which were further divided into five sub-phases, including fifteen criteria in total. Finally, based on the importance, factors that influenced university and corporate joint implementation of social responsibility were ranked and discussed on their priority. This study expects to provide practical suggestions to university and corporate joint implementation of social responsibility projects. Keywords: Strategic philanthropy, Social impact, Community participation, University social responsibility, Corporate social responsibility.