Research on Design of Clay Sculpture Cultural and Creative Products Based on KANO

Abstract

In order to stimulate the vitality of clay sculpture inheritance and solve the problems existing in the design of clay sculpture cultural and creative products, this paper puts forward a method of designing clay sculpture cultural and creative products based on KANO model. This paper takes Beijing's "rabbit doll" as the research object, and determines the design theme according to the user needs of Beijing's "Rabbit doll doll" cultural and creative products in the market. Through user interviews, determine user demand indicators; According to the KANO model, the classification of user demand indicators and user satisfaction are determined, and then the design scheme of rabbit's creative products is proposed based on the design requirements of high importance. The results show that the application of KANO model to the design of clay sculpture cultural and creative products is helpful to focus on design factors and improve design efficiency and quality.