Research on E-commerce Development from the Perspective of County Economy in China

Abstract

The development of e-commerce is the most important breakthrough for accelerating the economic transformation and modernization of county areas. In recent years, Fei County has not only actively adapted to the "new normal" of e-commerce economy, but also seized the new opportunity of "Internet +". Fei County takes e-commerce as an opportunity to accelerate economic transformation and modernization to cultivate new growth points, which is an important measure to coordinate the integration of urban and rural development and improve the degree of opening to the outside world, and effectively promotes the acceleration of this process. This paper takes Fei County in Shandong Province as the research object, expounds the dilemma and nature of the development of electronic commerce in Fei County combined with specific examples, and formulates effective ideas and measures for the environmental situation and the main problems. This paper analyzes the development status of county e-commerce in China, taking Fei County as an example, combined with a part of the social development structure of Fei County, the development status of e-commerce is integrated and summarized, so as to understand the development status and advantages of e-commerce from different perspectives. This paper points out the problems existing in the development of e-commerce in Fei County in the new period, the quantity and quality of talents, and the positioning of the government role. Finally, the leading role of entrepreneurs and businessmen, the diversified cultivation of e-commerce talents are put forward to improve the e-commerce development system of Fei County.