Research on Entrepreneurial Intention of College Students Under the Background of Platform Economy
Hui Cheng
Abstract:The paper reviews the influence of platform economy on the entrepreneurial intention of college students in recent years, and summarizes the factors and mechanisms that affect the entrepreneurial intention of college students under the background of platform economy. Based on the technology acceptance model and the theory of planned behavior, many studies suggest that perceived ease of use, perceived usefulness, entrepreneurial attitude, subjective norms, and perceived behavior control may affect college stude… Show more
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