Research on evaluation of network discourse power: Taking the Twitter accounts of Chinese diplomats as an example

Abstract

The main body of a network discourse demonstrates the characteristics of civilians, which can impact the discourse power status of national discourse institutions. Research on the evaluation of network discourse power is conducive to clarifying the determinants of network discourse power and of considerable importance to the enhancement of the network discourse power of national public opinion institutions and improvement of the network environment.[Method/Process] First, this study explores the connotation of network discourse power and analyzes its generation process. Second, this study establishes a network discourse power evaluation indicator system and evaluation model based on information metrology and evaluation theory. Finally, this study conducts empirical research using the Twitter accounts of Chinese diplomats as the research object. [Result/Conclusion] Results show that the evaluation of network discourse power is a comprehensive evaluation of the network leading power, network communication power, and network influence of the main body of a network discourse.Moreover, the findings reveal that Chinese diplomats have a certain amount of network discourse power in society and demonstrate a trend of continuous improvement.