“…Based on the focus of previous studies, financial innovation is defined as one of the following: new product, new service, new product process or new organisation form (Chen & Peng, 2020, p. 308; Frame & White, 2004, p. 118; Nejad, 2022, p. 579). Investigating improvement in performance brought about by the introduction of a new service ties into what (Nejad, 2022) describes as the ‘outcome’ of innovation. This is where a new product, service, process, or business model is meant to reduce costs, improve performance, and capabilities, offer new ways of addressing customer needs, extend functionality, and so forth (Nejad, 2022, p. 582).…”