2014
DOI: 10.2991/icss-14.2014.18
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Research on Green Marketing Driving Force and Implementing Route Based on Innovation perspective

Abstract: As a key component to enhance competitiveness and gain sustainable advantage, innovation has become indispensable in the process of enterprise green marketing. The research analyzed factors that affect green marketing, considering that the government regulation, customer demand, enterprise abilities, technical level has huge influence on enterprise green marketing. Then, explored the driving force of green marketing based on innovation perspective, expected to find the implementing route for enterprise green m… Show more

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“…The driving force in bioenergy studies is marketing-oriented entrepreneurs. According to Drucker, entrepreneurship has two main functions as marketing and innovation (Wei et al, 2014). Marketing and sales organization is also necessary for energy services (Kindström et al, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…The driving force in bioenergy studies is marketing-oriented entrepreneurs. According to Drucker, entrepreneurship has two main functions as marketing and innovation (Wei et al, 2014). Marketing and sales organization is also necessary for energy services (Kindström et al, 2017).…”
Section: Introductionmentioning
confidence: 99%