Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan Area

Wu, Ningjie; Qiu, Yinggui; Chen, Luogeng

doi:10.2991/ssmi-18.2019.105

Cited by 2 publications

(1 citation statement)

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“…And this for a variety of reasons: the train can be the fastest and most convenient way to reach a destination; the train often takes passengers to the very city centre, thus avoiding traffic congestion and parking issues; the price of a train ticket is potentially more competitive and value-for-money than the price of the alternative flight option, etc. Literature has analysed these elements extensively [3], [4], [5], [7], [13]- [16], also with a view to identifying likely tourism opportunities linked to the flows of travellers -for instance, business travellers -reaching their destinations by train. The same literature points out how some train companies have eventually recognised the tourism potential of train travellers and, based on this, are now competing by complementing conventional train tickets with tourism-related service and products [7], [14], [17].…”

Section: Rail Tourists and Responsible Travellersmentioning

confidence: 99%

Getting Responsible Travellers on Board

Pattanaro

2020

WIT Transactions on Ecology and the Environment

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In times of growing global concern over the effects of climate change, railways could potentially provide the market with viable and valuable options for more environmentally-friendly responsible tourism practices. Traditional train companies themselves appear to be increasingly aware of the immense tourism potential of their sector; this is evidenced by their offer of additional -and often complementary -tourist-oriented services such as car rental bargains or combined transportaccommodation packages on top of conventional train tickets. The present paper aims to examine the marketing tools and initiatives that train companies have conceived and developed to target and attract responsible travellers. It reviews the most relevant literature on rail tourism, with a focus on both the main characteristics of rail tourists and the link between rail tourism and sustainability. The literature review will be followed by the analysis of the tools and initiatives being implemented by three national train operating companies -Société Nationale des Chemins de Fer (SNCF), Swiss Federal Railways (SBB-CFF-FFS) and Trenitalia in France, Switzerland and Italy respectively. The case study analysis is based on the inputs collected from each of the three operator's corporate sustainability strategy, business-to-consumer (B2C) website, and digital or printed promotional material provided to potential or actual passengers. The findings relative to each train operator will eventually be compared and some conclusions on the main components and outreach of the strategies and initiatives put in place by train operators to attract responsible tourists will be drawn. The paper will conclude by suggesting further research on the topic and the analysis of additional case studies.

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Section: Rail Tourists and Responsible Travellersmentioning

confidence: 99%

Getting Responsible Travellers on Board

Pattanaro

2020

WIT Transactions on Ecology and the Environment

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Welfare loss of pricing schemes in commuting train and interregional train operations

Kim,

Ku,

Shin

et al. 2024

Proceedings of the Institution of Civil Engineers - Transport

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As metropolitan areas expand, commuter rail increasingly extends outward, creating unintended competition with interregional rail. Competition between commuter train service and interregional train service engenders an inefficient allocation of rail services, thereby inducing welfare losses. Hence, the imperative arises to stratify train classes clearly via rail fare adjustments. However, the public nature of rail services acts as a price ceiling, making it challenging to implement rail service fare increases, thus necessitating a solution capable of distinguishing between train classes with minimal fare adjustments. This study employs a Stated Preference (SP) survey targeting rail users traversing the Seoul-Suwon and Seoul-Cheonan segments of the Gyeongbu Line in Korea to elucidate remedies for enhancing the inefficiency prevalent in the rail pricing schemes. Distinct preference clusters for each rail service and the value of time and seat reservation service for rail users were preliminarily discerned by leveraging the SP survey. The proposed solution advocates for an increase in interregional rail service fares of $0.52 for the Seoul-Suwon section and $3.14 for the Seoul-Cheonan section, along with a restriction in seat reservation services, to achieve differentiation between train classes. Implementation of this solution is anticipated to recalibrate the mode share within the rail services, fostering efficiency in service allocation and bolstering the profitability of rail operators, thereby mitigating welfare losses. This study contributes to rail pricing and efficiency of railway operations through SP analysis of rail transportation.

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Research on Marketing Strategy of Intercity Railway in Wuhan Metropolitan Area

Cited by 2 publications

References 0 publications

Getting Responsible Travellers on Board

Getting Responsible Travellers on Board

Welfare loss of pricing schemes in commuting train and interregional train operations

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