Research on Motivational Factors and Countermeasures of Knowledge Employees in Internet Company

Abstract

Abstract. At present, the knowledge employee has become the core part of enterprise human resources, and is the most important driving force for enterprise to create value. Every internet company has many knowledge workers. It is an important issue to effectively motivate the knowledge workers in internet enterprises. This paper analyzes the motivational factors of knowledge employees in internet companies, including cultural identity, participative management and challenging task, and gives countermeasures from the perspectives of individual development, job security and enterprise management to provide some references for the relative researchers.