Research on Safety Investment Decision Evaluation and Optimization of Network Booking Taxi Platform Enterprise based on Subjective-Objective Assessment Method

Abstract

This study addresses the current problem of disproportion between the investment and return of safety operation of Network Booking Taxi Platform Enterprises (NBTPE). This study selects the more representative NBTPE in the domestic travel field, and further forms a graph of safety input law based on the impact analysis of internal and external safety inputs by applying the System Dynamics method. Based on the comprehensive use of subjective empowerment method represented by analytical hierarchy process and objective empowerment method represented by entropy weight method, the study proposes the method of determining the reasonable proportion of each safety input cost through the comprehensive Subjective-Objective Assessment Method, and evaluates the feasibility and reasonableness of the method by using the method of linear regularization. Further the study concluded that enterprises need to increase the investment in equipment and facilities in the field of safety investment, while the proportion of investment in different links was measured and suggestions were made to optimize the current proportion of safety investment in NBTPE. This study provides support for optimizing the safety investment ratio of platform companies and improving the efficiency of safety management.