Research on Search Engine Optimization Method of Innovation and Entrepreneurship Platform

Lv, Zhiwei; Chen, Jiayi; Zheng, Wenfeng; Gong, Qilong

doi:10.1109/netcit54147.2021.00019

2021 International Conference on Networking, Communications and Information Technology (NetCIT) 2021

DOI: 10.1109/netcit54147.2021.00019

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Research on Search Engine Optimization Method of Innovation and Entrepreneurship Platform

Zhiwei Lv

Jiayi Chen

Wenfeng Zheng

et al.

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2024

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ChatGPT and Its Role in Revolutionizing Digital Marketing and Enhancing Customer Engagement

Tarabah,

Amin

2024

Advances in Business Information Systems and Analytics

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In the digital era, businesses strive to harness various advancements in the tech field to attain heightened levels of customer engagement and ensure the effectiveness of their marketing strategies. For instance, digital marketing has the capacity to utilize AI advancements to a significant extent. In particular, nowadays, digital marketers are leveraging a recent large language-model-based chatbot called “ChatGPT,” which enables users to engage in human-like conversations and has unprecedented opportunities to reshape and revolutionize the ecosystem of digital marketing and customer engagement. In this regard, this chapter underscores the transformative potential of ChatGPT in the domain of digital marketing and its profound implications for augmenting customer engagement by reviewing and synthesizing existing literature. Moreover, it considers the ethical implications surrounding AI deployment. By synthesizing existing literature, this chapter provides a comprehensive overview of the current state of knowledge in this domain, guiding future research and practice.

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ChatGPT and Its Role in Revolutionizing Digital Marketing and Enhancing Customer Engagement

Tarabah,

Amin

2024

Advances in Business Information Systems and Analytics

View full text Add to dashboard Cite

show abstract

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Research on Search Engine Optimization Method of Innovation and Entrepreneurship Platform

Cited by 1 publication

References 31 publications

ChatGPT and Its Role in Revolutionizing Digital Marketing and Enhancing Customer Engagement

ChatGPT and Its Role in Revolutionizing Digital Marketing and Enhancing Customer Engagement

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