Research on Shoppers’ Psychology and Behavior in Public Space of the Commercial Building

Abstract

In the context of continuous innovation in global business formats, our country's commercial architectural design is always exploring and moving forward at the same time. In this paper, large commercial buildings in Guangzhou and Hong Kong will be selected as research Subjects. The psychological and behavioral patterns of shoppers in the public spaces of these commercial buildings will also be analyzed and studied, which mainly through reading literature and going to the site, and also including questionnaire method. In this process, the psychological needs of shoppers for public space in large commercial buildings will be investigated, along with the behavioral effects of different modes of public space in large commercial buildings on shoppers. To sum up, it is to study the interaction between the psychology and behavior of shoppers and the public space of commercial buildings. Through the conclusion, it is found that the environment and people are always in a complementary relationship, and human psychology and behavior should be the starting point and destination of environmental design. It is hoped that the environment design and human psychology and behavior are studied as a more direct relationship, so as to bring some inspiration to the design of public space in large commercial buildings.