Research on the application of holographic projection technology in apparel display

Abstract

We provide customers with the best shopping experience, save cost of clothing display, make the whole process of clothing design more visualized, three-dimensional and interactive, and then improve the efficiency of brand culture information transmission, so that the concept of fashion design can be fully reflected. This paper starts from the concept and basic principle of 3D hologram technology, and explores the application of virtual reality technology in apparel display from three aspects: fashion show, virtual fitting, and offline attraction, in order to promote the deeper application of holographic projection technology in the apparel industry.