“…Thus, principals disseminate VMMT to agents (internally) through the strategies, procedures, and rules implementation for achieving them and culture. Based on a previous study in China, there is a reform in the culture of education where agents are responsible for multi principals (Sun & Xu, 2019), higher education autonomy culture (Atang, 2021;Ngo & Meek, 2019). Such has been widely discussed between government and public universities (Auld, 2010;Kivistö, 2007;Raudla et al, 2015;Wiseman, 1999;Yallew et al, 2018), not all higher education depends on government funding.…”