Abstract:With the development of Internet technology, short video platforms, led by Douyin, are becoming increasingly popular among young people. The outbreak of COVID-19 has hindered offline shopping and brought unprecedented development opportunities to online shopping. In the post-pandemic era, Douyin has transformed its business model into an e-commerce industry. Many brands choose the Douyin platform as a publicity and sales channel, showing excellent development prospects for Douyin e-commerce. In this context, t… Show more
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