Research on the Impact of Graphic and Video Advertisements on Chinese Netizens in Chinese New Media

Abstract

This study is about the research on the impact of graphic and video advertisements on Chinese netizens in Chinese new media. The method used in this study is survey, a questionnaire has been designed based on the study. The data of this survey shows the different forms of advertisement and the different responds of the participate. Its mainly about their motivations of consume and their preference of the type of the advertisements. Those lead to two conclusions: graphic ads and video ads has their own advantages and characteristics, while there are some influence and challenges on them. Advertising plays an important role in daily life and consumer-making, but action needs to be paid to the content and form of advertisements in order to improve their acceptance and influence. This paper analyzes the reasons and both good influence and bad influence according to these two conclusions, including the improvement approaches and the things need to maintain.