Research on the Improvement of Service Quality in Logistics Enterprises from the Perspective of Customer Satisfaction

Abstract

On the basis of the fuzzy comprehensive evaluation method, the paper establishes an index system for evaluating customer satisfaction for logistics enterprises according to investigation data. With Suzhou Yuan Cheng Logistics as the case, the paper analyzes problems logistics enterprises have in service quality under the perspective of customer satisfaction, puts forward specific improvement measures in aspects such as information management, target consumption group, service cost etc., which is of certain referential significance for logistics enterprises to improve their service quality of competitiveness.