Research on the Influence Mechanism of Digital Infrastructure Construction on the Digital Transformation of Tourism Enterprises Based on the "Broadband China" Policy

Abstract

Digital infrastructure is the basic guarantee for digital transformation, it is of practical significance to discuss how to effectively use digital infrastructure construction to promote the digital transformation of tourism enterprises. This paper examines the impact of digital infrastructure construction on tourism enterprises based on the "Broadband China" policy as a quasi-natural experiment. A-share tourism listed enterprises from 2010 to 2021 are studied using the double difference method. Findings indicate that digital infrastructure construction positively and significantly influences the digital transformation of tourism enterprises, driven by digital leadership and innovation capabilities. State-owned, small-scale, and high-growth tourism enterprises benefit more from this transformation. The results suggested that the state should develop differentiated digital infrastructure plans based on the specific conditions of different tourism enterprises. Additionally, tourism enterprises should enhance digital leadership and innovation capabilities through strategic changes and digital applications to amplify the impact of digital infrastructure on their transformation.