Research on the Influence Mechanism of Organic Food Attributes on Customer Trust

Abstract

Based on the quality level that consumers can discover at various stages, the literature summary divides organic food attributes into three categories: trust, search, and experience. This paper deeply analyzes the internal relationship among the search attribute, trust attribute, and perceived quality and the mechanism of effect on customer trust. After distributing and collecting 310 consumers’ valid questionnaires, the research hypotheses were empirically tested utilizing a structural equation model and mediation effect test. The research results indicate that: (1) The food safety attribute and nutritional content attribute in the organic food trust attribute have positive effects on the perceived quality and customer trust. (2) The price and label in the organic food search attribute positively affect the perceived quality, i.e., the price harms customer trust, while the label has no significant effect on customer trust. Perceived quality plays a mediating role between the trust attributes, search attribute, and customer trust, i.e., the price and label indirectly affect customer trust through perceived quality. (3) The perceived quality of organic food positively affects customer trust. The results provide an important theoretical basis for enterprises to implement effective strategies to enhance consumers’ trust in organic food.

Purchasing Patterns of Private Label Product Attributes in Generations X and Z

“…Eighth, based on the test results, it is stated that product attributes have a positive and significant influence on consumer confidence. This is in line with previous research conducted by Rupprecht, et al., [36] and Bai, et al [37] which stated that product attributes, especially packaging labels, have an influence on consumer trust in a product. Product characteristics that suit consumer needs and attractive packaging are capable of forming a sense of confidence and trust among consumers, in this case, in Indomaret.…”

“…H7: Product attributes have a positive influence on consumer interest in repurchasing private label products It turns out that the labels and information contained in the product packaging also have an influence on the level of trust in retail, where the labels convey information such as producers, distributors, ingredients and labels related to quality testing. This will certainly be a factor that influences consumer trust in the product [36,37]. Thus, the formulation of the hypothesis is: H8: Private label product attributes have a positive influence on trust According to Wang & Yu [2], Cho, et al [10] and Nikhashemi, et al [38], product attributes have a positive and significant influence on the value received by consumption (perceived value).…”

Sensory, cognitive perception, and consumer liking of Mexican Persian lime (Citrus latifolia Tanaka): an online survey with pictures comparing consumer types and sale contexts

“…The main contribution and limitation of this research is focused on the sensory and cognitive perception of different types of consumers (housewives, CC, and producers) of Mexican Persian lime in different sale contexts. Due to the importance and potential of the Mexican Persian lime, future research with this citrus must be focused on the study and verification of hypotheses about the relationships between sensory, cognitive, socioeconomic aspects, trust in the product, and sustainable determinants in order to have a more robust view of consumer purchase intention (Tsai et al ., 2019; Peralta‐Cruz et al ., 2021; Bai et al ., 2023).…”

“…Due to the importance and potential of the Mexican Persian lime, future research with this citrus must be focused on the study and verification of hypotheses about the relationships between sensory, cognitive, socioeconomic aspects, trust in the product, and sustainable determinants in order to have a more robust view of consumer purchase intention(Tsai et al, 2019;Peralta-Cruz et al, 2021;Bai et al, 2023). , free, good nature, happy, loving, nostalgic and warm and positive memories (childhood, couple, climate, and nature), although their preference was oriented to the context of sales in farm and supermarket.…”