Research on the Influence of Modern Consumer Psychology on Packaging Design Based on Image Analysis

Yangang, Zhou

doi:10.1145/3448748.3448801

Cited by 3 publications

(3 citation statements)

References 3 publications

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“…The organism is 'a stimuli by-product, and stimuli are environmentally influenced' [94]. Platform credibility and satisfaction are the components of the organism (as part of the SOR model).…”

Section: Hypothesis 3 (H 3 ) Social Interactions Impact Sharing Econo...mentioning

confidence: 99%

Managing Sustainable Sharing Economy Platforms: A Stimulus–Organism–Response Based Structural Equation Modelling on an Emerging Market

et al. 2023

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Due to the rising appeal of travel, as well as the appearance of low-cost carriers that fly to both popular and exotic destinations, people nowadays tend to book their accommodation through the more convenient and flexible sharing economy platforms. The success of such platforms among consumers depends on various factors, such as satisfaction and platform credibility, and on sustainable performance among contributors, increasing their relevance and visibility. This research proposes a conceptual model for measuring the success of sharing economy platforms in tourism, based on added value, unique experience, and enhanced social interactions, together with credibility and sustainable performance. In this vein, the authors conduct an empirical investigation in an emerging market—Romania—where the development of such sharing economy platforms is still in its infancy. Data gathered by the authors by means of a self-developed questionnaire distributed to 500 respondents are modelled via structural equations with SmartPLS. The results indicate that the platform credibility and sustainable performance of sharing economy platforms are key elements in generating their success. The research adds value to the stimulus–organism–response approach, highlighting some insights from a relevant emerging market, which in the future could become a turning point for inbound and outbound tourism.

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Section: Hypothesis 3 (H 3 ) Social Interactions Impact Sharing Econo...mentioning

confidence: 99%

Managing Sustainable Sharing Economy Platforms: A Stimulus–Organism–Response Based Structural Equation Modelling on an Emerging Market

et al. 2023

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“…At the same time, the multi-dimension and difference of people's consumption psychology determine the need for different emotional pursuit of commodity packaging [10]. Thus, commodity packaging needs to insight into consumers' psychology, convey useful information, to promote the sale of commodities.…”

Section: B Rebirth Series Packaging Carton Design Analysismentioning

confidence: 99%

Egyptian Art Style in Packaging-Take Rebirth as an Example

Wang¹

2023

IJSSH

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The Egyptian art style is mysterious and unique, among which the art of afterlife and positive rate are particularly prominent artistic features. From ancient times to the present, the pursuit of beauty has never stopped, and skin care products are almost an indispensable part of women's lives, through which women hope to make their skin glow and slow down the aging process. Therefore, this design sought to create a skincare product packaging, applying Egyptian art style to the packaging to directly and clearly present women's needs for skincare products, while achieving the effect of promoting skin care products and attracting consumers.

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“…The organism is the byproduct of stimuli, as they are influenced by environmental changes ( Yangang, 2021 ). Prior literature on online room booking services confirms the critical role of service satisfaction ( Chang C.-H. et al, 2014 ) and trust in the platform ( Mao et al, 2020 ) during visitor stay.…”

Section: Theoretical Underpinning and Hypotheses Developmentmentioning

confidence: 99%

Understanding the Airbnb user continuation intention: The moderating role of perceived risk

Zubair

Baharun²,

Kiran³

et al. 2022

Front. Psychol.

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This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents was obtained. SmartPLS has been used for data analysis. The statistical output of the respondent’s data indicates that social overload and information overload influence consumer continuation intention. Moreover, the satisfaction and trust in the platform partially mediate the relationship between the stimuli and behavioral response. Further, perceived health risk strengthens the negative relationship between continuation and trust in the platform. The theoretical implications include enacting a SOR framework to understand the consumer’s internal state of mind and ability to influence the consumer platform continuation intention. The practical implications suggest that the managers and business owners focus on limiting the social exposure at the host destination and the flow of information from the application.

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Research on the Influence of Modern Consumer Psychology on Packaging Design Based on Image Analysis

Cited by 3 publications

References 3 publications

Managing Sustainable Sharing Economy Platforms: A Stimulus–Organism–Response Based Structural Equation Modelling on an Emerging Market

Managing Sustainable Sharing Economy Platforms: A Stimulus–Organism–Response Based Structural Equation Modelling on an Emerging Market

Egyptian Art Style in Packaging-Take Rebirth as an Example

Understanding the Airbnb user continuation intention: The moderating role of perceived risk

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