Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership

Ding, Zhihua; Sun, Jing; Wang, Yawei; Jiang, Xuehui; Liu, Rong; Sun, Wenping; Mou, Yupeng; Wang, Dianwen; Liu, Manzhi

doi:10.1016/j.resconrec.2020.105269

Cited by 26 publications

(14 citation statements)

References 38 publications

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“…As a marketing tool, anthropomorphism can release positive and engaging micro signals to consumers, enhancing perceptual fluency and gratifying an individual's need for social belonging (Chen et al, 2017). Ding et al (2021) noted that anthropomorphic designs evoke empathy and significantly affect consumers' willingness to recycle express packaging. Shao et al (2020) found that an anthropomorphic appearance would dramatically increase consumers' desire to purchase otherwise "ugly" food products.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

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What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value

Cao,

Zhang

2024

BFJ

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PurposeThe problem of environmental pollution is becoming increasingly severe, and international consensus confirms the need for eco-friendly consumption. Worldwide, the eco-friendly food market is booming, so understanding consumers’ motivations to purchase these foods is crucial. This paper aimed to construct a model explaining consumers’ intentions to purchase eco-friendly food by combining stimuli-organism-response (SOR) and signalling theories and exploring the mechanisms by which macro- and micro-signals impact perceptions of value and consumers’ subsequent willingness to purchase eco-friendly food.Design/methodology/approachAn online questionnaire was distributed through the Qualtrics platform, and the completed questionnaires were collected in March and April 2023. The study used partial least squares structural equation modelling (PLS-SEM) to analyse the 331 valid responses received.FindingsThe results indicated that trustworthy eco-labels for high-quality and health-promoting products, as conveyed in macro signals, significantly enhanced consumers’ perceptions of functional value. The peer effect and a moderate level of food anthropomorphism conveyed in micro-signals substantially improved their perceptions of social value, whilst the perceived value of products significantly and positively influenced their purchase intentions.Originality/valueThis study explains consumers’ motivations to purchase eco-friendly products. This provides an explanation for the effect of macro- and micro-signals on value perceptions. By integrating the different dimensions of these signals to create a unified research perspective, the paper provides an integrated model, thereby filling a research gap concerning the influence of two-dimensional signals on purchase intention. By supporting eco-friendly food use, the paper contributes to environmental protection and sustainable development.

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Section: Hypotheses Developmentmentioning

confidence: 99%

“…, 2017). Ding et al. (2021) noted that anthropomorphic designs evoke empathy and significantly affect consumers’ willingness to recycle express packaging.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value

Cao,

Zhang

2024

BFJ

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“…Anthropomorphism is a widely studied concept that has caught researchers' attention in recent decades. This attention has led to the expansion of anthropomorphism research into several areas, which includes management (Andersen, 2008; Ashforth et al, 2020), journalism (Nan et al, 2006; Shin, 2021; Waddell, 2018), consumer behaviour (Kim et al, 2020; Wan & Chen, 2021), advertising (Choi et al, 2001; Han et al, 2019; Lee & Oh, 2021; Zhou et al, 2021), branding (Dalman et al, 2021; Kwak et al, 2017; Lim, Im, & Lee, 2022; Lim, Kumar, et al, 2022), robotics (Hegel et al, 2008; Mende et al, 2019; Piçarra & Giger, 2018; Popov & Klimchik, 2019), theology (Guthrie, 2019; Yonan, 1995), psychology (Epley et al, 2007; Epley et al, 2008; Waytz et al, 2014), computer science (Charlton, 2006; Kiesler & Goetz, 2002; Kim et al, 2016; Luczak et al, 2003), social psychology (Epley, 2018; Kwan & Fiske, 2008; Nyhof & Johnson, 2017; Waytz et al, 2014), product design (Karanika & Hogg, 2020; Landwehr et al, 2011; Valenzuela & Hadi, 2017; van Tilburg et al, 2015), environmental sciences (Ding et al, 2021; Whitley et al, 2021), hospitality and tourism (Han et al, 2020; Martin et al, 2020), artificial intelligence (AI; Kim et al, 2019; Ochmann et al, 2021; Pelau et al, 2021; Persson et al, 2000; Proudfoot, 2011; Ruijten et al, 2018), and an emerging field within the ambit of marketing, that is, chatbot marketing (Balakrishnan et al, 2022; Crolic et al, 2022; Sheehan et al, 2020). As evident from the schol...…”

Section: Overviewmentioning

confidence: 99%

Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review

Khan,

Anas,

Uddin

2023

Int J Consumer Studies

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The notion of ‘anthropomorphism’ has been a subject of intrigue for transdisciplinary academics and scholars for the longest time, as the origin of this concept dates back to the BCE (Before Common Era). Over the past few decades, anthropomorphism literature has been burgeoning in the marketing discipline and its subfields (branding, advertising, consumer behaviour, etc.). This relatively novel stream adopts anthropomorphism as a concept and offers fascinating insights into consumers and their choices, behaviour, and intentions. Although there have been several qualitative review‐based assessments of anthropomorphism within the marketing field, none have been informed by quantitative tools or through a framework‐based approach. Our hybrid variant of systematic review fills this gap by using bibliometric techniques (performance analysis, co‐authorship analysis of countries and authors, and co‐word analysis of keywords) and Theories‐Context‐Characteristics‐Methods (TCCM) framework to show the evolution, trends, and intellectual structure of anthropomorphism in consumer behaviour research. We depict the evolving trajectory and trends over time using a sample of 432 peer‐reviewed journal articles and 27,671 secondary references (between 2005 and 2023) on anthropomorphism in consumer behaviour. Significant results include identifying and describing the most influential authors, articles, journals and countries, different research streams, their development, and future research directions. We also present six knowledge clusters delineating the intellectual knowledge structure of the field. An additional section depicting theories employed, characteristics explored, contexts examined, and methods utilized in the domain have also been presented. Furthermore, we used the TCCM framework to orchestrate possible trajectories for future research. By doing this, we offer academics and practitioners a systematic comprehension of the advancements in the domain and a comprehensive road map for future research.

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“…Other social influence factors that have been related to packaging recycling behaviour include personal norms, reputational concern and empathy (e.g. Alpizar and Gsottbauer 2015;Bortoleto et al 2012;Ding et al 2021). A range of attitudinal and value dimensions has been found to explain differences in packaging recycling behaviour.…”

Section: Packaging Recyclementioning

confidence: 99%

Integrating consumer behaviour into the environmental assessment of circular packaging: a scoping review

Corona,

Tunn,

van den Broek

2023

Int J Life Cycle Assess

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Purpose The impact of applying circular strategies to products is often measured through life cycle assessment (LCA). While LCA estimates and compares the impacts of circular products, its ability to integrate consumer behaviour is currently limited. The integration of consumer behavioural insights is especially relevant in the packaging sector, where consumer actions at the end-of-life are crucial for the success of circular strategies. This study explores integrating behavioural insights from consumer behaviour sciences (including psychology, sociology and socio-technical approaches) into LCA for a better assessment and design of circular packaging. Methods Through a scoping review, scientific literature was mapped to (1) investigate the current integration of consumer behaviour aspects within packaging LCAs and (2) explore the behavioural determinants influencing the recycling and reusing of circular packaging. By building on the insights from these reviews, this study provides recommendations on how to integrate behavioural insights with LCA to assess the impact of circular packaging systems. Results and discussion The results indicate that LCA studies for packaging are generally based on assumptions on consumer behaviour, reducing their utility for circular decision-making. The main methods currently used to integrate behaviour variability are scenario and sensitivity analysis, with some studies using consumer profiles and behaviour research to support LCA modelling. Socio-technical approaches, e.g. agent-based modelling or system dynamics, have not been applied yet to integrate a behavioural perspective into the LCA of circular packaging, while this may be a promising avenue. The behaviour science literature covered several predictors found to be important to understand packaging reuse and recycling behaviour. Our review shows that attitudinal and value dimensions have consistently been found to influence both packaging reuse and recycling behaviour, while the latter is also strongly driven by control factors. While LCA modellers can obtain behavioural insights from the behavioural literature, the step of transforming these insights into quantifiable behaviour patterns still needs to be taken. Such endeavours can help to translate individual behaviour predictors into behavioural patterns regarding packaging reuse and recycling. Conclusions Consumer behaviour is currently not widely considered in the LCA of circular packaging. Insights from consumer behaviour sciences can contribute to LCA studies in two main ways: defining consumer profiles and modelling socio-technical parameters. Consumer profiles could be drawn from the psychological behaviour literature, while socio-technical approaches can provide models of system behaviour where the interaction of different system actors and items is quantitatively modelled and coupled with LCA models.

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Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership

Cited by 26 publications

References 38 publications

What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value

What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value

Anthropomorphism and consumer behaviour: ASPAR‐4‐SLRprotocol compliant hybrid review

Integrating consumer behaviour into the environmental assessment of circular packaging: a scoping review

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