Research on the Influence of Perceived Risk in Consumer On-line Purchasing Decision

Hong, Zhao; Li, Yi

doi:10.1016/j.phpro.2012.02.195

Cited by 58 publications

(68 citation statements)

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“…It has been specified that consumer feels the risk of different parts of usage of online services and try to prevent it (Hong and Yi, 2012) therefore:…”

Section: Ajasmentioning

confidence: 99%

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

Farzianpour¹,

Pishdar²,

Shakib³

et al. 2014

American Journal of Applied Sciences

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Although online banking services have gained a lot of attention, many consumers are still not willing to use them. Since online banking services can be a competitive advantage for banks, it is useful to know the core factors affecting the use of online banking services. This study sheds light on different aspects of consumers' perceived risk to analyses the influence of total perceived risk and consumers' willingness to embrace innovation on online banking services adoption. Results of the study show that the consumer's total perceived risk and willingness to accept innovation both have a direct effect on online banking services adoption, while willingness to adopt innovation has no significant influence on the consumer's total perceived risk. Meanwhile, it seems that social perceived risk cannot increase the consumer's total perceived risk. Beside these, the extent of other consumers' perceived risks is forecasted by the execution of a neural network. This forecasting helps to understand whether other consumers that have same feeling as members of study society are willing to adopt online banking services or not.

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“…It has been specified that consumer feels the risk of different parts of usage of online services and try to prevent it (Hong and Yi, 2012) therefore:…”

Section: Ajasmentioning

confidence: 99%

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

Farzianpour¹,

Pishdar²,

Shakib³

et al. 2014

American Journal of Applied Sciences

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show abstract

“…This result came from using data from 2001-2011 for 3,965 U.S. public businesses. Hong and Yi (2012) also studied the impact of risk perception on on-line buying decision in China by delivering 500 questionnaires to 200 high school and college's students and 300 experienced netizens including entrepreneurs, technicians, etc. However, there were only 327 respondents answered officially.…”

Section: The Big Five and Perceived Risk And Uncertaintymentioning

confidence: 99%

Personality Traits, Perceived Risk, Uncertainty, and Investment Performance in Vietnam

Phung¹,

Khương²

2017

Glob Bus Financ Rev

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A B S T R A C TThe study explored the impact of personality traits, perceived risk, and perceived uncertainty on investment performance of individual investors trading on the Vietnam stock market. The study conducted in-depth interviews, a pilot study, and a survey distributed to 430 individual investors. Results showed that Conscientiousness and perceived uncertainty directly affected investment performance. Openness, Extraversion, and Neuroticism indirectly influenced investment performance through the mediation of perceived uncertainty. This study suggested that individual investors should perceive uncertain situations when they invest in securities. Especially, investors who are prone to Openness, Extraversion, and Neuroticism must pay attention to uncertainty before they make investing decisions. Since Agreeableness did not affect investment performance, those who are dominant to this trait should have prudent considerations for equity investment decisions.

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“…Referring to the definition proposed by Hong & Yi (2012), purchase intention is revised according the requirement for this study and is measured with a single dimension. Hsu et al (2013) proved that audience, after watching the short video with placement marketing, was enhanced the product attitude; besides, placement marketing, integrating products with brands into important status in the story, showed higher product attitude than putting products with brands in scenes.…”

Section: Contribution Of This Paper To the Literaturementioning

confidence: 99%

“…When consumers presented positive attitudes towards brands and products, they have a better image in mind to generate better purchase intention. Hong & Yi (2012) pointed out the key factor of consumers' product attitude in the purchase. Although "attitude" was not the sole factor in "behavior", most psychologists regarded it as a critical factor, as attitude represented the specific trend of consumers to brands and products.…”

Section: H2mentioning

confidence: 99%

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Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry

Yao

Huang

2017

EURASIA J MATH SCI T

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In the information explosion era nowadays, various television advertisements are on television. However, such traditional message delivery is losing the efficacy to directly communicate with target consumers; consumers have appeared zapping behaviors as they are fed up with traditional advertisement. At the time, seeking other alternatives for effective commercial communication is important and urgent for traditional industry. Product placement is now a broadly applied alternative. Why is such marketing communication with skillful product placement largely utilized by companies? It is considered in traditional industry that product placement is comparatively inexpensive but could achieve high contact, reinforce memory, and create positive links with program characteristics. Taking Chinese general consumers of the product in traditional Industry as the research subject, on-site questionnaire distribution and collection is adopted in this study. Total 250 copies of questionnaire are distributed and 218 valid copies are retrieved, with the retrieval rate 87%. The research results reveal 1.significant effects of placement marketing on product attitude, 2.remarkable effects of placement marketing on purchase intention, and 3.notably positive effects of product attitude on purchase intention. At the end, suggestions are proposed according to the results, expecting to assist domestic traditional industry in executing placement marketing.

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Research on the Influence of Perceived Risk in Consumer On-line Purchasing Decision

Cited by 58 publications

References 1 publication

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

Personality Traits, Perceived Risk, Uncertainty, and Investment Performance in Vietnam

Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry

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Research on the Influence of Perceived Risk in Consumer On-line Purchasing Decision

Cited by 58 publications

References 1 publication

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

Personality Traits, Perceived Risk, Uncertainty, and Investment Performance in Vietnam

Effects of Placement Marketing on Product Attitude and Purchase Intention in Traditional Industry

Contact Info

Product

Resources

About

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES

CONSUMERSâ PERCEIVED RISK AND ITS EFFECT ON ADOPTION OF ONLINE BANKING SERVICES