Research on the Influencing Factors of Reverse Innovation of Non - core Enterprises

Abstract

Abstract-Innovation is the key to maintain core competitiveness for enterprises. In addition, innovation can make non-core enterprise become core enterprise, so it is vital for noncore enterprises and core enterprises. With the development of economic globalization and the deepening of reverse innovation, it is necessary to summarize the influencing factors of reverse innovation of non-core enterprises. On the basis of expounding the concept and characteristics of reverse innovation, this paper summarizes the motivation factors and resistance factors which influence the reverse innovation of non -core enterprises, and prospect the future research which will help non-core enterprises improve core competitiveness through innovation and enter the mainstream market.