Research on the Innovation of E-Commerce Mode of Fresh Agricultural Products Based on Agricultural Supply Side Reform

Zhang, Zhaojin

doi:10.1088/1742-6596/1992/2/022167

Cited by 2 publications

(2 citation statements)

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“…(Klerkx and Leeuwis, 2008; Zhang and Meng, 2017). The innovative combination of agriculture and e-commerce area is also a very popular topic (Zhang, 2021). These works advocate better supplier-consumer relationships in the supply chain launched by governments or rural cooperatives.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The impact of supply chain finance on corporate social responsibility and creating shared value: a case from the emerging economy

Chen

Wang

2022

SCM

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Purpose Agriculture and cultivation firms are facing severe competition in the saturated market. Due to the characteristics of heavy assets, low investment return, long cycle and high price fluctuation, agri-food firms require innovations for capital support. The purpose of this paper is to provide valuable insights on how firms in the food/agricultural industry approach innovations and reinforce their advantages through functional and structural innovations by adopting supply chain finance (SCF). Design/methodology/approach This research adopts a single-case study methodology to investigate the innovations and mechanisms taking place at H Corp Agriculture Group (H Corp hereafter), a Chinese egg company. Findings The findings of this paper indicate that SCF could have a great impact on supply chain management through functional and structural innovations throughout the supply chain and solve the capital constraint problems in the agricultural development process, promoting the implementation of the integration strategy as well as innovation in the agricultural industry chain. The research also shows that supply chain structural and functional innovations could promote corporate social responsibility (CSR) and creating shared value (CSV). Research limitations/implications The research contributes to the application of SCF mechanisms and the realization of CSV and CSR jointly – both in the literature and in firms’ practices. It also contributes to the extension of structural and functional innovations and vertical integration of the supply chain. However, generalizability and universality are insufficient for a single case study in the specified industry. Data collection and quantitative analysis could be extended for further research. Originality/value The study addresses the need for comprehensive research on SCF and its applications. It proposes effective and efficient strategies for agri-food firms applying SCF to overcome industry capital constraints and develop competitiveness. It also provides a balanced and positive circulation between economic value and social value, realizing CSR and CSV.

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Section: Theoretical Backgroundmentioning

confidence: 99%

The impact of supply chain finance on corporate social responsibility and creating shared value: a case from the emerging economy

Chen

Wang

2022

SCM

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“…Previous research mentions the benefits of agricultural products marketing through digital platforms such as helping to expand the distribution areas [6], opening up the market for fresh agricultural products and promoting the expansion of rural industrialization easier [7], increasing sales of agricultural products and encouraging agricultural production [8], and increasing the number of sold agricultural products and assisting farmers in marketing their agricultural products [9].…”

Section: Introductionmentioning

confidence: 99%

Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency

Budiastuti,

Ritchi,

Deliana

2023

SJI

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Purpose: This study examines the usability of a digital platform called Kiosagri.com. This study needs to carry out as one of the solutions to overcome the limited accessibility of agricultural product promotion through the use of a digital platform that is expected to have usability. Therefore, this study aims to analyze the usability of digital-based agricultural product marketing platforms at the farmer level in Region V of Bogor Regency.Methods: This research employed a mixed method with an explanatory sequential design. The intended audience for the census of respondents was farmers who had utilized the Kiosagri.com platform. Data analysis was done on 32 respondents during the quantitative phase using descriptive statistics. Ten respondents were chosen purposefully for descriptive qualitative analysis during the qualitative phase.Results: According to the results, the Kiosagri platform is very user-friendly. It is achieved as a result of several beneficial aspects connected to the benefits perceived by users, such as ease of use, suitability of design, and features offered by Kiosagri.Novelty: In this study, a different way to measure the usability of digital platforms for agricultural products marketing is applied, namely by using the explanatory sequential design by conducting usability testing using descriptive statistics through the use of questionnaires and explaining the results further using descriptive qualitative through in-depth interviews which both methods are suitable for testing user experience and usability in the agricultural sector. The results of this study will be useful for the government in implementing digital marketing of agricultural products.

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Research on the Innovation of E-Commerce Mode of Fresh Agricultural Products Based on Agricultural Supply Side Reform

Cited by 2 publications

References 0 publications

The impact of supply chain finance on corporate social responsibility and creating shared value: a case from the emerging economy

The impact of supply chain finance on corporate social responsibility and creating shared value: a case from the emerging economy

Usability Analysis of Digital-Based Agricultural Product Marketing Platform at Farmers Level in Region V, Bogor Regency

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