2017
DOI: 10.1051/matecconf/201712203002
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Research on the parameters of light emitting advertising media

Abstract: Abstract. This article presents preliminary test procedures for measuring the light performance of advertising media related to the way that the light beam affects the driver. A basic distribution of advertising in terms of light emission and estimated luminance levels that can cause blinding. Finally, the results of the diminishing of the luminance of the surface; examples of luminous ad types and identifies their impact on visibility in terms of the possibility of blinding that results in the deterioration o… Show more

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Cited by 4 publications
(15 citation statements)
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“…An important issue is to determined the value of emission parameters for advertising media [1,11,12]. This involves performing a number of specialist field measurements of individual lighting parameters, which may include [12,13]: luminance of the surface of the advertising medium LA (cd/m 2 ), luminance of the surrounding area of the advertising medium LB (cd/m 2 ), contrast of the luminance of the background of the advertising medium (environment) C, colour of the advertising medium (chromaticity x,y coordinates).…”
Section: Emission Parameters Of Advertising Mediamentioning
confidence: 99%
See 3 more Smart Citations
“…An important issue is to determined the value of emission parameters for advertising media [1,11,12]. This involves performing a number of specialist field measurements of individual lighting parameters, which may include [12,13]: luminance of the surface of the advertising medium LA (cd/m 2 ), luminance of the surrounding area of the advertising medium LB (cd/m 2 ), contrast of the luminance of the background of the advertising medium (environment) C, colour of the advertising medium (chromaticity x,y coordinates).…”
Section: Emission Parameters Of Advertising Mediamentioning
confidence: 99%
“…An important issue is to determined the value of emission parameters for advertising media [1,11,12]. This involves performing a number of specialist field measurements of individual lighting parameters, which may include [12,13]: luminance of the surface of the advertising medium LA (cd/m 2 ), luminance of the surrounding area of the advertising medium LB (cd/m 2 ), contrast of the luminance of the background of the advertising medium (environment) C, colour of the advertising medium (chromaticity x,y coordinates). In the case of the Ev building, the following factors were taken into account: the CIE layout (1931), the luminance of fogging resulting from the observation of the advertising medium Lv (cd/m 2 ), the intensity of lighting on the eye level of the Eeye driver (lx) and the intensity of lighting on the facade of the Ev building (lx).…”
Section: Emission Parameters Of Advertising Mediamentioning
confidence: 99%
See 2 more Smart Citations
“…Conducting field research on advertising media involves numerous restrictions resulting from the existing measurement conditions, location, geometric and emission parameters of the media itself and the environment in which it occurs. The developed procedure [3,4] used to measure emission parameters takes into account the listed factors and enables unambiguous identification of the limit values of the measured parameters.…”
Section: Introductionmentioning
confidence: 99%