“…An important issue is to determined the value of emission parameters for advertising media [1,11,12]. This involves performing a number of specialist field measurements of individual lighting parameters, which may include [12,13]: luminance of the surface of the advertising medium LA (cd/m 2 ), luminance of the surrounding area of the advertising medium LB (cd/m 2 ), contrast of the luminance of the background of the advertising medium (environment) C, colour of the advertising medium (chromaticity x,y coordinates). In the case of the Ev building, the following factors were taken into account: the CIE layout (1931), the luminance of fogging resulting from the observation of the advertising medium Lv (cd/m 2 ), the intensity of lighting on the eye level of the Eeye driver (lx) and the intensity of lighting on the facade of the Ev building (lx).…”