Research on the positioning method of online community users from the perspective of precision marketing

Zhao, Xiaogang; Zhang, Hao; Shen, Hai; Zhou, Yadong

doi:10.1007/s10660-021-09512-w

Cited by 3 publications

(1 citation statement)

References 33 publications

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“…Economic and Socio-Cultural Impacts The impact on the economy and socio-culture is that from the economic point of view, there are an increasing sales because the marketing of products using online applications will be more widely recognized and the buyers will not only be in the city. While in terms of socio-culture, there will be a change in old habits of marketing using applications, so that MSME employees will have to master the procedures of using online applications, this will be an adaptation in user habits as they will have to keep up with the times (Zhao et al, 2023).…”

Section: Results On Partnersmentioning

confidence: 99%

Implementation of web-based online ordering applications for MSMEs in Ciharalang Village, Ciamis Regency

Supriatman,

Sidiq,

Thoyyibah

et al. 2023

Galuh. Int. J. Com. Serv. Develop

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This community service is intended to provide solutions to the problems experienced by a partner named UMKM Usaha Laksana Mandiri (MSMEs Usaha Laksana Mandiri), namely the low marketing literacy of trade. In implementing the objectives of this community service, an instructional method is adopted which has three stages of implementation, namely 1) socialization of the use of online sales media, 2) training in making designs and packaging goods, and 3) training in inputting data on goods to be sold in the admin menu. After going through several stages, there are several positive results from the implementation of this community service, including 1) understanding the use of online marketing information technology, 2) attractive product packaging strategies, and 3) sales skills through online marketing media by UMKM Usaha Laksana Mandiri.

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Section: Results On Partnersmentioning

confidence: 99%