Research on the Sustainable Development of Marine Tourism of Danjia Culture in Qinzhou of South China

Abstract

Abstract. It is one of the important methods to promote the sustainable development of tourism to fully tap the marine culture, enrich the modern leisure tourism. Danjia live in Qinzhou for many years and form a unique cultural. From the clothing, ship, shed of Danjia, this article analyzes its cultural factors firstly. Then it analyses the historical and cultural value; appreciation of the aesthetic value such as food, clothing, living room, festival ritual customs etc; experience value such as making and tasting seafood delicacy, making Danjia jewellery, visiting the temple, taking part in dragon-boat race on the sea and their wedding. Finally, it points out some suggestions for developing marine tourism of Danjia culture, such as respecting for nature and promoting sustainable development; planning rationally and building a good ecological tourism area; optimizing management mechanism, strengthening supervision and so on.