2023
DOI: 10.3390/su151713010
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Research on Value Co-Creation Strategies for Stakeholders of Takeaway Platforms Based on Tripartite Evolutionary Game

Jianjun Li,
Xiaodi Xu,
Yu Yang

Abstract: As the digitization of the supply side continues to advance, the takeaway industry has made a significant contribution to economic growth. However, the rapid expansion of the scale has also brought many social problems, merchants provide low-quality goods out of the psychology of opportunity, and the uneven quality of goods and asymmetric information not only bring great regulatory problems for the takeaway platform, but also make it difficult for consumers to identify the platform, merchants, and consumers as… Show more

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Cited by 1 publication
(3 citation statements)
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“…Evolutionary game theory is considered more realistic and accurate compared to classical game models [32]. The study of tripartite evolutionary games and value co-creation explores how different stakeholders interact and cooperate to generate value in diverse contexts like crowdfunding, food delivery platforms, and innovation ecosystems [33], providing references for optimal strategies and patterns of value co-creation among participants [34]. Shizhen Bai employed a poverty alleviation game model involving cooperatives, smart supply chain platforms, and government entities to demonstrate that consumer preferences not only impact the cooperative games between smart supply chains and partners but also influence product demand and prices.…”
Section: Value Co-creation Based On Game Theorymentioning
confidence: 99%
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“…Evolutionary game theory is considered more realistic and accurate compared to classical game models [32]. The study of tripartite evolutionary games and value co-creation explores how different stakeholders interact and cooperate to generate value in diverse contexts like crowdfunding, food delivery platforms, and innovation ecosystems [33], providing references for optimal strategies and patterns of value co-creation among participants [34]. Shizhen Bai employed a poverty alleviation game model involving cooperatives, smart supply chain platforms, and government entities to demonstrate that consumer preferences not only impact the cooperative games between smart supply chains and partners but also influence product demand and prices.…”
Section: Value Co-creation Based On Game Theorymentioning
confidence: 99%
“…According to the evolutionary game theory [33], we formulate the dynamic replication equation for firms.…”
Section: Informed Consent Statement: Not Applicablementioning
confidence: 99%
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