Translocation is increasingly being used to supplement existing occurrences and establish new occurrences of rare plant species, but translocation success is dependent on understanding responses to habitat conditions and management. Platanthera integrilabia (white fringeless orchid) is a rare terrestrial orchid species presently found in mostly small occurrences that comprise a fraction of its historical distribution and abundance in the southeastern United States. We investigated the influence of shade and white-tailed deer herbivory, as cited concerns for this species, on the early success of its translocation from tubers as determined through measures of emergence, survival, growth, and reproduction of two cohorts. Our findings suggest that translocation from tubers could be a viable option to assist the conservation of P. integrilabia relative to its propagation from seed, but that low early emergence, survival, and flowering rates should be considered in translocation plans. Our results also indicate that translocation and ongoing habitat management should consider the potential for light availability to differentially impact distinct plant life stages and influence deer herbivory. We recommend that additional translocation studies designed to investigate the influence of site conditions on outcomes could improve the success of such efforts as well as inform the management of extant occurrences.