Additive manufacturing (AM) has become a key topic in the manufacturing industry, challenging conventional techniques. However, AM has its limitations, and understanding its convenience despite established processes remains sometimes difficult, especially in preliminary design phases. This investigation provides a hybrid multi-criteria decision-making method (MCDM) for comparing AM and conventional processes. The MCDM method consists of the Best Worst Method (BWM) for the definition of criteria weights and the Proximity Index Value (PIV) method for the generation of the final ranking. The BWM reduces the number of pairwise comparisons required for the definition of criteria weights, whereas the PIV method minimizes the probability of rank reversal, thereby enhancing the robustness of the results. The methodology was validated through a case study, an aerospace bracket. The candidate processes for the bracket production were CNC machining, high-pressure die casting, and PBF-LB/M. The production of the bracket by AM was found to be the optimal choice for small to medium production batches. Additionally, the study emphasized the significance of material selection, process design guidelines, and production batch in the context of informed process selection, thereby enabling technical professionals without a strong AM background in pursuing conscious decisions.