Researching marketing problems and opportunities with focus groups

Welch, Joe L.

doi:10.1016/0019-8501(85)90017-3

Cited by 20 publications

(3 citation statements)

References 5 publications

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“…Cox and Dominguez (1979) outlined the key issues and procedures in designing a research project. Wallace (1984) and Welch (1985) provide discussions of qualitative research in general and focus groups, respectively. At a broader Downloaded by [Northeastern University] at 04:29 08 January 2015 level, Nauman and Lincoln (1989) suggest using systems theory as a basis for conducting market research, and Gross (1985), in a particularly insightful piece, outlines the critical uses of research in business marketing.…”

Section: Market Researchmentioning

confidence: 99%

Business Marketing Comes of Age: A Comprehensive Review of the Literature

Reid¹,

Plank²

2000

Journal of Business-to-Business Marketing

120

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Since 1978 business marketing has seen a great deal of research activity. It is reasonable to ask whether this has led to advances in theory development and a general increase in our level of knowledge of business marketing. This article reviews the business marketing literature from 1978-1997 from twenty-three journals, five sets of proceedings, and selected books of articles in an attempt to answer that question. Over two thousand articles were examined to assess the current state of the field and suggest directions for future development. As the sheer number of articles since 1978 would suggest, the field of business marketing has attracted a considerable amount of attention. Close examination of the past twenty years of research, however, clearly indicates that certain areas have received a disproportionate share of the research effort. Organizational buyer behavior, strategy and planning, and sales management accounted for over forty percent of the articles published. Important areas such as computers and technology in business markets, marketing to the government, ethics in business markets, and pricing, in contrast, have received relatively little research attention. Regardless of the uneven coverage, the research in business marketing over the past twenty years has been conceptually and empirically strong. Changes in the way business is done has also resulted in a recent surge in theory development in the area of buyer-seller relationships within the context Source n % Year

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Section: Market Researchmentioning

confidence: 99%

Business Marketing Comes of Age: A Comprehensive Review of the Literature

Reid¹,

Plank²

2000

Journal of Business-to-Business Marketing

120

View full text Add to dashboard Cite

show abstract

“…One of the first such studies was conducted by Cox et al (1976) who indicated that the focus group interview is an effective qualitative technique in marketing research. Welch (1985) provided marketers with insights about implementing focus groups in the industrial environment. Catterall & Maclaran (2006) claimed that the focus group is a dynamic and highly versatile technique that still has much to offer researchers, as a stand-alone method or in tandem with other marketing research techniques.…”

Section: Methodsmentioning

confidence: 99%

The effect of government support on global branding strategies: Evidence from Turkey

AKSOY

2023

OPUS Toplum Araştırmaları Dergisi

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This study investigates how government support affects branding strategies in Turkey. As the metodology, interviews were used focus group interviews to elicit the managers' thoughts. Drawing upon a focus group interview containing one Turkish carpet company that is in the TURQUALITY program from 2019 to 2022, the effect of government support on local brands to become global brands’ ability has been investigated. The results show that senior management support is needed to prepare the company’s plan, and the importance of increasing the use of digital sales as well as traditional channels should be included among the targets. Another important conclusion suggested by our results is that government incentives would suffice to drive internationalization and sales success. Beyond that, the most significant contributions to companies' marketing and brand performances by government support are increasing the international sales compound annual growth rate and shifting the company from a production-focused to a marketing-focused company.

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“…O grupo focal constitui-se em um grupo de reflexão capaz de apoiar tomadas de decisão e aproximar a indústria aos consumidores; o grupo focal para Welch (1985) necessita da participação de especialistas que devem ser remunerados, tamanha a importância da função que desempenham, na opinião do autor.…”

Section: Grupo Focalunclassified

Inquérito exploratório referente à geração, armazenamento, transporte e descarte de resíduos em indústrias de pesca do Brasil

Martins¹

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Researching marketing problems and opportunities with focus groups

Cited by 20 publications

References 5 publications

Business Marketing Comes of Age: A Comprehensive Review of the Literature

Business Marketing Comes of Age: A Comprehensive Review of the Literature

The effect of government support on global branding strategies: Evidence from Turkey

Inquérito exploratório referente à geração, armazenamento, transporte e descarte de resíduos em indústrias de pesca do Brasil

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