“…In this context, alternative meat practices can be dubbed emotional, irrational, weaker, inconsistent, and so on. Reactions to meat replacements as weird, artificial or unnatural (for example, Varela et al, 2022), may be interpreted as reactions also to carno-normativist scriptings of 'real' or 'good' food (cf Willey, 2021;Efstathiou, 2022;Hurley and Roe, 2022). Still, even vegan and vegetarian practices that oppose carnism seem to retain, and perhaps even strengthen, phallogocentric attitudes (see for instance Brady and Ventresca, 2014;Greenebaum and Dexter, 2018;Mycek, 2018).…”