“…Indeed, developments in HRM theory, research and practice have helped transform HRM from a reactive function focusing on administrative and bureaucratic issues to a proactive function focusing on integration. This move means HRM is seen to be linked to business strategy and the achievement of a competitive advantage (Alcázar, Fernández, & Gardey, 2005;Ferris, Hochwarter, Buckley, Harrel-Cook, & Frink, 1999;Purcell, 1999). One reason for this shift in emphasis is that many of the traditional sources of competitive advantage (technology, economies of scale, patents etc.)…”