Reseña de la obra: Los retos de la televisión pública ante la multidifusión digital.

Pedriza, Samia Benaissa

doi:10.15198/seeci.2023.56.e817

SEECI

2022

DOI: 10.15198/seeci.2023.56.e817

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Reseña de la obra: Los retos de la televisión pública ante la multidifusión digital.

Samia Benaissa Pedriza

Abstract: Reseña de la obra: "Los retos de la televisión pública ante la multidifusión digital" Coordinado por Miquel Francés, Rosa Franquet y Gabriel Torres. (Gedisa, Barcelona, 2022)

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The Digital Transformation of the Basque Public Television: New Audiences and OTTs

Mendieta-Bartolomé

2024

The Future of Television and Video Industry

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The aim of this research is to analyze the digital transformation of the Basque Public Radio and Television (EITB) to face declining audiences and the competition of streaming platforms. The Basque television has witnessed the digitization process of the European Union and the loss of protagonism of traditional television due to the arrival of Over-The-Top platforms. Public Service Media (PSM) in Spain, including the Basque Public Television, have lost almost half of their audiences since 2004. In order to survive and target new audiences, the Basque Television has been forced to adopt different multiplatform and distribution strategies and focus on digital contents. What are the digital innovations implemented by the Basque Television? Have they been able to stop the audience drain? What results have been achieved by the new multiplatform and distribution initiatives? To answer these questions, this research analyzes data of social media and mobile applications, and the creation of the new EITB’s OTT Primeran. This work concludes that the Basque Television’s social media and mobile apps have experienced a significant increase of users, but audiences have not fully recovered and the competition of OTT platforms continues.

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The Digital Transformation of the Basque Public Television: New Audiences and OTTs

Mendieta-Bartolomé

2024

The Future of Television and Video Industry

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Reseña de la obra: Los retos de la televisión pública ante la multidifusión digital.

Abstract: Reseña de la obra: "Los retos de la televisión pública ante la multidifusión digital" Coordinado por Miquel Francés, Rosa Franquet y Gabriel Torres. (Gedisa, Barcelona, 2022)

Cited by 1 publication

References 0 publications

The Digital Transformation of the Basque Public Television: New Audiences and OTTs

The Digital Transformation of the Basque Public Television: New Audiences and OTTs

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