The impacts of unloaded quantity, disposable personal income, retail price index of fresh potatoes (Solanum tuberosum L.), and seasonal monthly variables on sweetpotato [Ipomoea batatas (L.) Lam.] price in the St. Louis and Chicago terminal markets were estimated using a regression analysis technique. These markets can absorb a modest increase in sweetpotato quantity without a decrease in wholesale price, but a significant increase in quantity would decrease wholesale price. Sweetpotato price is higher during October, November, and December than in September; therefore, producers must give attention to marketing sweetpotatoes during these months. Also, increased shipments of sweetpotatoes to these markets should not be considered in anticipation of an increase in disposable income.