Resident loyalty formation for the survival of African-ethnic restaurants during COVID-19: the adaptive capabilities logic

Otengei, Samson Omuudu; Changha, George

doi:10.1108/jhti-07-2021-0159

Cited by 7 publications

(8 citation statements)

References 32 publications

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“…and Gulertekin Genc, 2022). Concerning tourism and hospitality research, brand authenticity studies are relatively scarce (Otengei and Changha, 2021;Rather et al, 2019). Brand authenticity can be categorized into three levels -First, objective authenticity refers to a place's originality.…”

Section: Destination Authenticitymentioning

confidence: 99%

Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships

Kumar

Panda

Adhikari

2022

JHTI

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PurposeThis study identifies antecedents and consequences of destination brand engagement (DBE) that have redefined the tourists' behavior during the COVID-19 outbreak. Specifically, it assesses the impact of social media interaction and destination authenticity on DBE and DBE's effect on tourists' willingness to pay (WTP). Further, it examines the mediating role of affective attitude and the moderating role of perceived risk between the associations of DBE and WTP.Design/methodology/approachSurvey data were collected from 436 respondents through a structured questionnaire from selected tourism destinations in India. Structural equation modeling (CB-SEM) is employed to empirically examine the formulated hypotheses. Besides, hierarchical second-order confirmatory factor analysis is also deployed to analyze certain constructs as higher-order factors.FindingsSocial media interaction and destination authenticity elevate DBE, and DBE enhances affective attitude and WTP. Affective attitude mediates the relationship between DBE and WTP. Hence, the association between tourists' engagement and spending behavior becomes crucial under elevated affective attitude conditions. Finally, perceived risk during the pandemic dampens the association between DBE and WTP.Practical implicationsThe findings may provide newer insights to the tourism companies, marketers and policymakers to create targeted strategies to minimize the risk perception and improve engagement levels of the tourists, which can yield economic returns in the long run.Originality/valueBased on the cues from protection motivation theory (PMT), this study develops a DBE framework and identifies the factors affecting its sustenance in the pandemic hit tourism sector. Further, suggesting implications to ensure safety measures in the tourism industry that may assist in establishing economic resilience.

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Section: Destination Authenticitymentioning

confidence: 99%

Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships

Kumar

Panda

Adhikari

2022

JHTI

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“…In recent times, empirical work related to the restaurant industry in the context of COVID-19 has been an emerging issue in the field of hospitality. Many recent studies like Dayour (2020), Gannon et al (2021), Kim et al (2021c) and Otengei and Changha (2021) explain the sensitivity of impact of COVID-19 on the restaurant industry from different aspects. But the work which focusses on analysing and comparing the impact of COVID-19 between different types of food outlets is very rare.…”

Section: Discussionmentioning

confidence: 99%

Impact of COVID-19 on food outlets: symmetric or asymmetric? A case study of Amritsar

Dhillon

Kaur

2021

JHTI

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PurposeThe present study is an intra-industry analysis, which aims to investigate whether the impact of COVID-19 on employment level, clientele rate, liquidity constraints and sustainability aspect of different food outlets is symmetric or asymmetric in nature.Design/methodology/approachWith the help of well-structured questionnaire, the study has surveyed 80 food outlets in total by interviewing the managers and owners of these outlets. Food outlets have been classified into four categories namely international, national, local and street food outlets. Econometric techniques like MANOVA and Garret ranking have been employed to fulfil the objective of the study.FindingsThe results depict that the impact of COVID-19 on employment level and liquidity constraints is significantly asymmetric amongst different groups of food outlets, even though the decline in extent of clientele is somewhat same for all groups. The survival aspect of outlets also witnesses clear-cut asymmetry in results as big outlets have greater potential to survive for longer if lockdown happens again when compared to street food outlets as their financial availability and stability differ.Research limitations/implicationsThe sample size of study is restricted, mainly due to lesser number of national franchise's food outlets available in Amritsar, though other categories of eateries were sufficient in number. Further, the study is restricted only to one district of Punjab state, whereas for future research, inter-district comparison can be done.Practical implicationsThe findings reveal that the street food outlets may gain by fostering its online functioning. Similarly national food outlets are encouraged to alter their business strategies to revive their sales against their competitors.Originality/valueThis study is one of the explorer studies to analyse the impact of COVID-19 by making an intra-industry comparison for the eatery industry – considering four different categories of eateries. The classification of eateries helps in analysing whether the employment level, clientele rate, liquidity constraints and survival perspective have been affected symmetrically for the whole eateries industry or does severity of being affected differ asymmetrically. The study makes a contribution by adding a new string of dimension to the existing load of literature in the domain of hospitality.

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“…Gastronomy tourism can act as a unique selling point for countries to strengthen their tourism image and promote their cultural heritage (Otengei and Changha, 2023). In addition, the Twelfth National Economic andSocial Development Plan (2017-2021) mentions the promotion of Thai gastronomy tourism.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Cultural Heritage Values and Gastronomy Tourism on Cultural Identity in Phuket Old Town, Thailand

CHAIGASEM,

KUMBOON

2024

GTG

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The present study sought to examine the influence of cultural heritage values and gastronomy tourism on cultural identity in Phuket Old Town, Thailand. The sample was 400 tourists chosen through accidental sampling; a questionnaire was distributed to them to collect the data. The results were analyzed through a statistical computer program that consists of factor analysis, exploratory factor analysis, confirmation factor analysis, and structural equation modeling. Research results in structural equation modeling show that there are two factors: cultural heritage value and gastronomy components, which will influence the cultural identities in Phuket Old Town, Thailand. The findings suggest that the final model can analyze to key activities four D’s of Design to be sustainability for the cultural heritage values and gastronomy tourism in Phuket Old Town.

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Resident loyalty formation for the survival of African-ethnic restaurants during COVID-19: the adaptive capabilities logic

Cited by 7 publications

References 32 publications

Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships

Tourists' engagement and willingness to pay behavior during COVID-19: an assessment of antecedents, consequences and intermediate relationships

Impact of COVID-19 on food outlets: symmetric or asymmetric? A case study of Amritsar

The Influence of Cultural Heritage Values and Gastronomy Tourism on Cultural Identity in Phuket Old Town, Thailand

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